Following the success of the primary ever Nationwide Pet Store Day in 2024, Johnson’s Veterinary Merchandise proudly pronounces the return of this landmark occasion on Saturday, twelfth July 2025. This 12 months, the marketing campaign will attain new heights with the official assist of the Pet Business Federation (PIF) and the British Unbiased Retail Affiliation (Bira), making a unified voice to advertise and defend impartial pet outlets throughout the UK.
Nationwide Pet Store Day was launched by Johnson’s Veterinary Merchandise in 2024 with a transparent objective — to have fun the important function that impartial pet retailers play in native communities whereas encouraging customers to rediscover the worth of purchasing native. Greater than 200 pet outlets participated within the inaugural occasion, serving to to foster buyer loyalty and improve foot site visitors to shops. Constructing on this momentum, the 2025 marketing campaign will provide even better assist for impartial pet companies, whereas amplifying the message that pet outlets are the center of the pet-owning group.
“At Johnson’s, now we have at all times held the tireless dedication of the nation’s impartial pet outlets within the highest attainable regard,” mentioned Paul Gwynn, Managing Director of Johnson’s Veterinary Merchandise. “These shops are extra than simply locations to purchase pet merchandise — they’re group hubs the place educated workers provide invaluable recommendation and hands-on assist to pet homeowners. We’re dedicated to championing the precious work they do, and with the assist of PIF and Bira, we are going to proceed to drive optimistic change for impartial pet retailers.”
The involvement of PIF and Bira displays a shared mission to strengthen and defend impartial and smaller retailers on the excessive road. Each organisations deliver trade experience and a strong advocacy platform to the initiative. Their mixed efforts is not going to solely reinforce the marketing campaign’s core messages but in addition spotlight the distinctive worth that pet outlets provide — from personalised customer support to professional data on pet well being and wellbeing.
A unified trade voice
The Pet Business Federation (PIF), the main commerce affiliation for the UK pet trade, is proud to formally assist Nationwide Pet Store Day. In line with PIF, the partnership with Johnson’s aligns completely with their mission to advocate for impartial pet companies and handle the broader financial challenges dealing with the sector.
“We share a standard objective: to champion impartial pet retailers and encourage customers to embrace the advantages of purchasing domestically,” mentioned Nigel Baker, PIF CEO. “Unbiased pet outlets play an important function of their communities, providing a stage of personalised service and pet care experience that can not be replicated. We’re excited to collaborate with Johnson’s and Bira to make sure Nationwide Pet Store Day 2025 is a good better success.”
Equally, Bira’s dedication to supporting impartial companies makes them a pure ally within the marketing campaign.
Andrew Goodacre, CEO of Bira mentioned: “Nationwide Pet Store Day (NPSD) is a superb occasion targeted on necessary group companies, a lot of that are small impartial retailers. Bira is all about enabling the indie retailers to succeed – it’s our one mission. Supporting NPSD shares the values of our mission by celebrating all that’s good within the pet store sector. It celebrates the exhausting working enterprise homeowners who’re captivated with supporting their communities. These persons are equally captivated with serving to prospects get the most effective merchandise and care for his or her beloved pets. I’m usually instructed that independents are on the coronary heart of each good excessive road. I completely agree and pet outlets are very a lot a part of a vibrant excessive road.”
Celebrating impartial pet product retailers
Nationwide Pet Store Day 2025 seeks to handle the financial pressures dealing with the excessive road, reinforcing the message: “Use it or lose it.” With cautious client spending impacting impartial retailers, Johnson’s, PIF, and Bira are united of their dedication to assist impartial pet outlets to thrive and function important group sources, by highlighting the distinctive worth these companies present — from sensible recommendation on frequent pet well being issues to providing tailor-made product options.
Pet outlets and shops, promoting pet merchandise from throughout the UK are all invited to take part on this nationwide day of appreciation.
For extra info on tips on how to get entangled in Nationwide Pet Store Day 2025, please go to the official marketing campaign web site.
