Apr 10, 2024
Austin Pets Alive! is honored and grateful to be thought of one in every of Austin’s favourite
nonprofits and past that, to obtain outreach from corporations in Austin who need to
flip their love and appreciation of APA!’s work right into a service-oriented reward. Search
Laboratory is simply such an organization.
In early 2023, the corporate reached out to our Advertising and marketing crew sharing that APA! was
voted as Search Laboratory’s “charity of the yr,” that means our group would
change into their “pet” nonprofit to assist in no matter approach made probably the most sense to us. As
a nonprofit, that’s thrilling! We take delight in holding a excessive rating on Charity Navigator,
with a portion of that rating coming from how a lot of our greenbacks raised goes instantly
again into our programming (74% — above trade normal!) The way in which our groups make the most of
volunteer assist and generosity of corporations like Search Laboratories is a giant a part of
making certain each greenback is spent responsibly.
To kick issues off on the proper “paw”, Search Laboratory pledged $10,000 price of their
time and skills to assist APA! with our digital advertising and marketing targets. They’ve labored carefully
with our crew members to share trade finest practices for social media promoting,
web site, content material, and on-line PR, offering each information and donating hours to create
content material. Our groups have additionally labored collectively to streamline processes permitting us to
monitor outcomes showcasing how our advertising and marketing efforts are instantly linked to incoming
donations!
Search Laboratory is a licensed B-Company which implies they’re critical about social
duty and taking good care of the setting. From worker happiness to giving
again to the neighborhood, they consider in doing issues proper and we’ve witnessed that and
benefited from it, first-hand! This firm is a part of a neighborhood of companies that
care about making a constructive affect, and being a B Corp means they will stand behind
a model that their crew, purchasers, and companions could be happy with.
At APA!, we regularly say that we do rather a lot with a bit of and on this case, that implies that our
little advertising and marketing crew has been capable of fly larger previously yr due to numerous
assist from our associates at Search Laboratory!
